Tag Archives: email marketing

How to Increase Email Response Rates

Email append services and other Web-based tools come in handy in your email marketing campaign. But you can’t fully rely on technology to do all the work for you. You can maximize the potential of the email platform by paying … Continue reading

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Importance Of Data Append Services

Companies depend on their databases for all sorts of tasks, from managerial to operational. A large portion of these databases consist of client information which is valuable for the different departments to function efficiently.

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Improve Digital Strategy with Email Append Services

Did you know that there are over 3.6 billion email accounts in the world? That’s a lot of potential leads for your business. If you don’t have on already, there’s no better time than now to craft an email marketing … Continue reading

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How Email Appending Can Make Your List Perform Better

Do you realize that a large percentage of your most loyal customers may only hear from you once a month, when you send them your magazine? It seems like when you have customers who are paying to hear from you … Continue reading

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Best Practices for Electronic Email Appending

Email communication offers many benefits including lower communications costs and higher response rates. But the time and effort required to capture email addresses can seem daunting. In just a few weeks, though, an organization can substantially increase — even double … Continue reading

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Why You Should Care About Data Appending

Data accuracy is an ongoing problem for any database. On average 2-3% of contact data changes every month. That becomes 24%-36% change in a year if not updated regularly. Email addresses that were valid last month could bounce this month … Continue reading

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3 Tips to Amp Up Your Direct Mail Marketing

Despite the digital revolution that continues to take place, direct mail is just as important as ever. Direct mail may be more expensive than its digital counterparts, but it’s worth the investment to have a truly integrated campaign and high … Continue reading

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The Changing Face of Email Marketing

Is email marketing dead? The question itself should be put out of its misery. Answered every which way by analysts, the consensus seems to be that email marketing isn’t going anywhere, given its reach, its adaptability to mobile, and its remarkable … Continue reading

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5 Ways to Scale Your Account-Based Marketing Strategy

So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. You have thousands of accounts on your ABM list, selected by sales, marketing, or in tandem…but you’re … Continue reading

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“Open This Email Right Now!” What Makes a Good Subject Line?

You’re drowning in emails, right? Every day the inbox piles up with ever more sales, ads, offers, news, and even the occasional personal note. Some email providers like Gmail segregate your incoming mail in an effort to keep the important … Continue reading

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