Tag Archives: data appending
Email append services and other Web-based tools come in handy in your email marketing campaign. But you can’t fully rely on technology to do all the work for you. You can maximize the potential of the email platform by paying … Continue reading
Companies depend on their databases for all sorts of tasks, from managerial to operational. A large portion of these databases consist of client information which is valuable for the different departments to function efficiently.
Do you realize that a large percentage of your most loyal customers may only hear from you once a month, when you send them your magazine? It seems like when you have customers who are paying to hear from you … Continue reading
Email communication offers many benefits including lower communications costs and higher response rates. But the time and effort required to capture email addresses can seem daunting. In just a few weeks, though, an organization can substantially increase — even double … Continue reading
Data accuracy is an ongoing problem for any database. On average 2-3% of contact data changes every month. That becomes 24%-36% change in a year if not updated regularly. Email addresses that were valid last month could bounce this month … Continue reading
Despite the digital revolution that continues to take place, direct mail is just as important as ever. Direct mail may be more expensive than its digital counterparts, but it’s worth the investment to have a truly integrated campaign and high … Continue reading