“Open This Email Right Now!” What Makes a Good Subject Line?

17-b2b-email-marketing-examples-750x400.jpgYou’re drowning in emails, right? Every day the inbox piles up with ever more sales, ads, offers, news, and even the occasional personal note. Some email providers like Gmail segregate your incoming mail in an effort to keep the important items front and center. Even so, your inbox and mail filters still stack up with messages. Continue reading

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Get Back on the Road After Sending the Wrong Email

1461259742_2_image.pngOver Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked on our journey, we prepared for everything we needed (or so we thought): directions, extra snacks, water, and a good road trip playlist. However, nothing could have prepared us for the fact that anything can happen on the road, such as a flat tire or getting lost. Continue reading

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Your Email Optimization Strategy for Maximum ROI

Email_Append_Services.jpgJust because your email campaigns are doing well doesn’t mean they couldn’t be doing better. There are plenty of opportunities for fine-tuning your strategy to help increase opens, clicks and conversions. Your ultimate goal? To do more of the things that work, fix or eliminate the things that don’t work and drive the most revenue possible from your email marketing activities. Continue reading

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3 Tips to Amp Up Your Direct Mail Marketing

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Despite the digital revolution that continues to take place, direct mail is just as important as ever. Direct mail may be more expensive than its digital counterparts, but it’s worth the investment to have a truly integrated campaign and high effectiveness. According to the Direct Marketing Association, direct mail can be up to 30 times more effective than Continue reading

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Packages Make Postal Service Sing a New Tune

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Cliff Rucker and Ed Phelan opened up the National Postal Forum in Nashville yesterday like Lester Flatt and Earl Scruggs tearing into a performance of Foggy Mountain Breakdown, laying down a hard-driving tune of operational flexibility and customer attentiveness on the road to primacy in the package delivery business. Continue reading

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Phone Appending Services and Its Beneficial Attributes

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Outbound telemarketing could be an effective, reliable, and also a profitable approach of getting to prospective business potential customers. Today accuracy as well as availability of phone numbers is an essential part of any kind of outbound telemarketing project. eBusiness Prospects phone append services will certainly include telephone number to your business records. Continue reading

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Postal Service Cutbacks Increase the Advantages of Email Marketing

download (1)Direct mail via the United States Postal Service has long been a marketing standby. As promised by postal service creed, your marketing message will arrive to your customer despite rain or heat or gloom of night — at least if it’s not a federal holiday. Or a Sunday. Or now, it seems, a Saturday. Continue reading

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Address appending can turn an incomplete contact file into a valuable leads list

Business address is as critical as email id or telephone numbers. There is always a possibility that you might have incorrect address due to some minor mistake that would cost big! Address appending can turn an incomplete contact file into a valuable leads list. You can append addresses to your existing lists with our easy-to-use online search tool, and easily update mailing lists with complete name, address and phone number data. This address append tool finds the most accurate address information available and presents your updated file for download in just minutes. Continue reading

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4 Things Marketers Need to Do with Newly Acquired Addresses

images (9).jpgYou just wrapped up a wildly successful social campaign, or started collecting emails at the register, and now you’re the proud owner of several dozen new email addresses. Congratulations! Now what? The first few days after you collect a new email address may be the most crucial time of that customer’s relationship with your business. What you do now will set the tone for the Continue reading

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Does the Postal Service Need a More Targeted Strategy for First Class Mail?

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Is it possible that the U.S. Postal Service, the channel that makes targeted direct mail possible, is in need of its own geographically direct strategy? That’s the conclusion of a report released by the Office of the Inspector General of USPS titled “Declines in U.S. Postal Service Mail Volume Vary Widely Across the United States.” Continue reading

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