Category Archives: Direct Mail

Best Practices for Electronic Email Appending

Email communication offers many benefits including lower communications costs and higher response rates. But the time and effort required to capture email addresses can seem daunting. In just a few weeks, though, an organization can substantially increase — even double … Continue reading

Posted in data appending, Direct Mail, Marketing Strategy | Tagged , , ,

3 Tips to Amp Up Your Direct Mail Marketing

Despite the digital revolution that continues to take place, direct mail is just as important as ever. Direct mail may be more expensive than its digital counterparts, but it’s worth the investment to have a truly integrated campaign and high … Continue reading

Posted in data appending, Direct Mail | Tagged , ,

3 Tips to Amp Up Your Direct Mail Marketing

Despite the digital revolution that continues to take place, direct mail is just as important as ever. Direct mail may be more expensive than its digital counterparts, but it’s worth the investment to have a truly integrated campaign and high effectiveness. … Continue reading

Posted in Direct Mail

Packages Make Postal Service Sing a New Tune

Cliff Rucker and Ed Phelan opened up the National Postal Forum in Nashville yesterday like Lester Flatt and Earl Scruggs tearing into a performance of Foggy Mountain Breakdown, laying down a hard-driving tune of operational flexibility and customer attentiveness on the … Continue reading

Posted in Direct Mail, Physical Address Appending

Postal Service Cutbacks Increase the Advantages of Email Marketing

Direct mail via the United States Postal Service has long been a marketing standby. As promised by postal service creed, your marketing message will arrive to your customer despite rain or heat or gloom of night — at least if … Continue reading

Posted in Direct Mail | Leave a comment

Does the Postal Service Need a More Targeted Strategy for First Class Mail?

Is it possible that the U.S. Postal Service, the channel that makes targeted direct mail possible, is in need of its own geographically direct strategy? That’s the conclusion of a report released by the Office of the Inspector General of USPS … Continue reading

Posted in data appending, Direct Mail | Leave a comment

Will Direct Mail Morph Into the Internet of Postal Things?

In his farewell speech at the National Press Club in January, outgoing Postmaster General Patrick Donahoe predicted that the marketing mail of the future would be tracked and priced using Web-like metrics such as pay-per-click. “We can measure with the Intelligent Mail … Continue reading

Posted in Direct Mail | Tagged | Leave a comment