Monthly Archives: December 2016

The Changing Face of Email Marketing

Is email marketing dead? The question itself should be put out of its misery. Answered every which way by analysts, the consensus seems to be that email marketing isn’t going anywhere, given its reach, its adaptability to mobile, and its┬áremarkable … Continue reading

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Are Your Customer Email Addresses MIA? A Short Primer to Email Append & Validation

Email is an integral channel for customer acquisition and retention. According to a survey by Marketing Sherpa, 60% of marketers view email as currently producing a return on investment, with an additional 32% who believe that email will eventually produce … Continue reading

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