Monthly Archives: April 2016

Packages Make Postal Service Sing a New Tune

Cliff Rucker and Ed Phelan opened up the National Postal Forum in Nashville yesterday like Lester Flatt and Earl Scruggs tearing into a performance of Foggy Mountain Breakdown, laying down a hard-driving tune of operational flexibility and customer attentiveness on the … Continue reading

Posted in Direct Mail, Physical Address Appending

Phone Appending Services and Its Beneficial Attributes

Phone Appending Outbound telemarketing could be an effective, reliable, and also a profitable approach of getting to prospective business potential customers. Today accuracy as well as availability of phone numbers is an essential part of any kind of outbound telemarketing … Continue reading

Posted in data appending

Postal Service Cutbacks Increase the Advantages of Email Marketing

Direct mail via the United States Postal Service has long been a marketing standby. As promised by postal service creed, your marketing message will arrive to your customer despite rain or heat or gloom of night — at least if … Continue reading

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Address appending can turn an incomplete contact file into a valuable leads list

Business address is as critical as email id or telephone numbers. There is always a possibility that you might have incorrect address due to some minor mistake that would cost big! Address appending can turn an incomplete contact file into … Continue reading

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4 Things Marketers Need to Do with Newly Acquired Addresses

You just wrapped up a wildly successful social campaign, or started collecting emails at the register, and now you’re the proud owner of several dozen new email addresses. Congratulations! Now what? The first few days after you collect a new email … Continue reading

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Does the Postal Service Need a More Targeted Strategy for First Class Mail?

Is it possible that the U.S. Postal Service, the channel that makes targeted direct mail possible, is in need of its own geographically direct strategy? That’s the conclusion of a report released by the Office of the Inspector General of USPS … Continue reading

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Will Direct Mail Morph Into the Internet of Postal Things?

In his farewell speech at the National Press Club in January, outgoing Postmaster General Patrick Donahoe predicted that the marketing mail of the future would be tracked and priced using Web-like metrics such as pay-per-click. “We can measure with the Intelligent Mail … Continue reading

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Advantages of B2B Email Appending Services

We all know that the purpose of email appending service is to develop one’s email subscriber list with the objective of sending customer information through email instead of traditional mail. Besides that, you must keep in mind that almost every necessary … Continue reading

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