Email Appending Best Practices And Rules

download (3)“I see email being used, by and large, exactly the way I envisioned. In particular, it’s not strictly a work tool or strictly a personal thing. Everybody uses it in different ways, but they use it in a way they find works for them.”- Ray Tomlinson Continue reading

Advertisements
Posted in data appending | Tagged , , ,

Why You Should Care About Data Appending

images (12)Data accuracy is an ongoing problem for any database. On average 2-3% of contact data changes every month. That becomes 24%-36% change in a year if not updated regularly. Email addresses that were valid last month could bounce this month because an employee left the company, changed positions, or any number of other reasons. Continue reading

Posted in data appending | Tagged , , , ,

How to Increase Email Response Rates

images (9)Email append services and other Web-based tools come in handy in your email marketing campaign. But you can’t fully rely on technology to do all the work for you. You can maximize the potential of the email platform by paying attention and following these quick tips to increase email response rates. Continue reading

Posted in Physical Address Appending | Tagged , , , ,

Importance Of Data Append Services

17-b2b-email-marketing-examples-750x400Companies depend on their databases for all sorts of tasks, from managerial to operational. A large portion of these databases consist of client information which is valuable for the different departments to function efficiently. Continue reading

Posted in data appending, Physical Address Appending | Tagged , , , , | Leave a comment

Improve Digital Strategy with Email Append Services

email appending services.jpgDid you know that there are over 3.6 billion email accounts in the world? That’s a lot of potential leads for your business. If you don’t have on already, there’s no better time than now to craft an email marketing strategy. After all, it is one of the most powerful tools in your marketing arsenal. Continue reading

Posted in Uncategorized | Tagged , ,

How Email Appending Can Make Your List Perform Better

email append.jpg

Do you realize that a large percentage of your most loyal customers may only hear from you once a month, when you send them your magazine? It seems like when you have customers who are paying to hear from you every month, they might be pretty easy to sell to again. If you just had a better way of reaching them … an email address perhaps. Continue reading

Posted in data appending | Tagged , , ,

Best Practices for Electronic Email Appending

b2b-email-append-igd.pngEmail communication offers many benefits including lower communications costs and higher response rates. But the time and effort required to capture email addresses can seem daunting. In just a few weeks, though, an organization can substantially increase — even double — its number of valid email addresses using an email appending service. This article explains the email appending process and best practices for a successful email append project. Continue reading

Posted in data appending, Direct Mail, Marketing Strategy | Tagged , , ,

Why You Should Care About Data Appending

physical address appending.jpgData accuracy is an ongoing problem for any database. On average 2-3% of contact data changes every month. That becomes 24%-36% change in a year if not updated regularly. Email addresses that were valid last month could bounce this month because an employee left the company, changed positions, or any number of other reasons. Continue reading

Posted in data appending | Tagged ,

3 Tips to Amp Up Your Direct Mail Marketing

direct-mailDespite the digital revolution that continues to take place, direct mail is just as important as ever. Direct mail may be more expensive than its digital counterparts, but it’s worth the investment to have a truly integrated campaign and high effectiveness. According to the Direct Marketing Association, direct mail can be up to 30 times more effective than email.  Continue reading

Posted in data appending, Direct Mail | Tagged , ,

The Changing Face of Email Marketing

images-71Is email marketing dead? The question itself should be put out of its misery. Answered every which way by analysts, the consensus seems to be that email marketing isn’t going anywhere, given its reach, its adaptability to mobile, and its remarkable ROI (4,300 percent is a figure generally attributed to the Direct Marketing Association). Continue reading

Posted in Marketing Strategy | Tagged