How to Increase Email Response Rates

images (9)Email append services and other Web-based tools come in handy in your email marketing campaign. But you can’t fully rely on technology to do all the work for you. You can maximize the potential of the email platform by paying attention and following these quick tips to increase email response rates. Continue reading

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Importance Of Data Append Services

17-b2b-email-marketing-examples-750x400Companies depend on their databases for all sorts of tasks, from managerial to operational. A large portion of these databases consist of client information which is valuable for the different departments to function efficiently. Continue reading

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Improve Digital Strategy with Email Append Services

email appending services.jpgDid you know that there are over 3.6 billion email accounts in the world? That’s a lot of potential leads for your business. If you don’t have on already, there’s no better time than now to craft an email marketing strategy. After all, it is one of the most powerful tools in your marketing arsenal. Continue reading

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How Email Appending Can Make Your List Perform Better

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Do you realize that a large percentage of your most loyal customers may only hear from you once a month, when you send them your magazine? It seems like when you have customers who are paying to hear from you every month, they might be pretty easy to sell to again. If you just had a better way of reaching them … an email address perhaps. Continue reading

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Best Practices for Electronic Email Appending

b2b-email-append-igd.pngEmail communication offers many benefits including lower communications costs and higher response rates. But the time and effort required to capture email addresses can seem daunting. In just a few weeks, though, an organization can substantially increase — even double — its number of valid email addresses using an email appending service. This article explains the email appending process and best practices for a successful email append project. Continue reading

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Why You Should Care About Data Appending

physical address appending.jpgData accuracy is an ongoing problem for any database. On average 2-3% of contact data changes every month. That becomes 24%-36% change in a year if not updated regularly. Email addresses that were valid last month could bounce this month because an employee left the company, changed positions, or any number of other reasons. Continue reading

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3 Tips to Amp Up Your Direct Mail Marketing

direct-mailDespite the digital revolution that continues to take place, direct mail is just as important as ever. Direct mail may be more expensive than its digital counterparts, but it’s worth the investment to have a truly integrated campaign and high effectiveness. According to the Direct Marketing Association, direct mail can be up to 30 times more effective than email.  Continue reading

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The Changing Face of Email Marketing

images-71Is email marketing dead? The question itself should be put out of its misery. Answered every which way by analysts, the consensus seems to be that email marketing isn’t going anywhere, given its reach, its adaptability to mobile, and its remarkable ROI (4,300 percent is a figure generally attributed to the Direct Marketing Association). Continue reading

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Are Your Customer Email Addresses MIA? A Short Primer to Email Append & Validation

email-appending-banner.jpgEmail is an integral channel for customer acquisition and retention. According to a survey by Marketing Sherpa, 60% of marketers view email as currently producing a return on investment, with an additional 32% who believe that email will eventually produce an ROI. Continue reading

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5 Ways to Scale Your Account-Based Marketing Strategy


So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. You have thousands of accounts on your ABM list, selected by sales, marketing, or in tandem…but you’re a team of one. Sound familiar? Continue reading

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